…I bought a book called The Official James Bond Movie Poster Book which is
enormous, much bigger than A4, possibly A3 in size, and which is brilliant…
Indeed it was, and indeed it is:
I scoured its pages with obsessive attention to detail, inhaling every possible piece of information about a series of films the majority of which I still hadn’t seen. The posters I was less interested in, at least from a design point of view. This was perhaps just as well, as some of them are dreadful:
Others, meanwhile, appear to feature actors who have to my knowledge never played James Bond. Who, for instance, is this?
This poster for A View to a Kill manages to defy all rules of aesthetics by flattering both Roger Moore and Grace Jones:
The answer to the poster’s tagline being, naturally, “no”.
The book also contains some outrageous claims for The Living Daylights. The reader is told: “Dalton tackles a very contemporary role.” In other words, the film is set in the present day. Get away! The blurb continues: “He likes to think of Bond as a man who always lives life on the edge – revelling in fast cars, involved with beautiful women and threatening situations. Dalton’s Bond, with its ever-present threat of danger, looks set to write another chapter in the history of 007 at the cinema.” Yes – one of the worst, but thankfully one of the most short-lived.
And for the next eight years, nobody would do it worse.